ADP Sales & Marketing

Every organization in today’s competitive business environment — whether a small business, a medium-size firm, a large corporation, an international nonprofit, or a government agency — needs to be able to market to their target audience or customer. Organizations rely on sales and marketing professionals to build a brand, expand a customer base and make persuasive arguments.

The program is designed specifically to develop the knowledge and professional competencies for entry level positions in the sales and marketing fields. Students of the program study general management courses and some applied courses related to selling techniques, advertising and promotion, and professional communication. Industry experienced faculty and real life case studies for instruction are the distinguishing features of this program. In this program, students will learn how markets drive demand for products and services and how to use these concepts to analyze market desires to capitalize on opportunities. Regular sales presentations will develop their personal communication skills and help them utilize such skills to sell products and create rapport with the customers.